We abide by our philosophy of ‘starting the right way’. Which is why we choose to invest in Supima cotton; the most superior type of cotton that represents less than 1% of cotton grown in the world. Our contribution to a circular fashion economy entails even the smallest details: our choice of fibre.
We are proud to be SUPIMA certified.
The fine fibres of Supima absorb dye flawlessly with a deeper, longer-lasting penetration. This means that your garments will retain its rich colour profoundly better than regular cotton, maintaining its brilliance after many years of use.
Supima's inherently softer and more luxurious attributes are due to its extra-long staple fibre, measuring 1.5 inches vs. 1 inch for regular cotton. The additional length creates a smoother, soft-to-touch surface, that resists pilling and breakage.
These same extra-long staple fibres account for Supima’s extreme resilience, durability, and longevity. Unlike regular cotton, they effortlessly resist breaking, pulling and tearing, ensuring your garments withstand the test of time.
